Sustainable Rubber Pet Toys: Expert Guide
Is rubber really a sustainable choice for pet toys? We weren’t sure either—so we asked our friend ChatGPT. From plant-based origins to chew-friendly durability, discover why natural rubber can be...
Small changes for a better planet without compromising quality.
Discover curated, high-quality sustainable alternatives to everyday products. Make conscious choices without sacrificing style or function.
Explore sustainable alternatives across different categories to replace everyday items with eco-friendly options.
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Explore sustainable alternative across different categories to replace everyday items with eco-friendly options.
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The Sustainability Journal
Why Sustainable Toys Matter for Our Pets (and the Planet)
Why Sustainable Pet Toys Matter 🐾Our pets deserve more than plastic squeakers and throwaway fluff. In this blog, Kasper—our four-legged sustainability scout—shows us why choosing eco-friendly toys is better for...
🧼 Ruggable Rugs: Stylish, Sustainable & Pet-Proof? Our Honest Review from the Future First Home
Are Ruggable rugs really sustainable—or just stylish? We put them to the test in our muddy, pet-friendly Dutch home. From recycled materials and OEKO-TEX® certification to real-life washability, here’s how...
🕯️ Why We Went Searching for Real Beeswax Candles
Kasper and the Future First team went on a mission to find truly natural, planet-friendly candles — and found golden perfection in Margreth’s pure beeswax candles from Lekkerhoning.nl. Discover why...
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Our Mission
Making sustainable choices effortless
Future First helps you discover high-quality sustainable alternatives for everyday products. We believe that small changes, when multiplied by millions, create meaningful impact.
Our team carefully vets each product for sustainability, performance, and design — because eco-friendly shouldn't mean compromising on quality or aesthetics.
"Seeing the world through a new lens - one sustainable choice at a time"
"We don't need a handful of people doing zero waste perfectly. We need millions of people doing it imperfectly."
— Anne-Marie Bonneau
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