This site started as a marketplace — a place to find products worth choosing.
That idea has evolved.
FutureFirst is now becoming something quieter: an honest filter that appears only when a product choice truly needs to be made. The first prototype is at futurefirst.today.
The project is growing in two other directions as well. kasper.eco is a space for the thinking and exploration behind it. futurefirst.foundation carries the public-interest mission that runs through all of it.
What you see here is an earlier chapter. The next one is being written.
Sometimes even we mix up our eco-choices! We tried to refill Kasper’s toys with Terschellinger wool… and accidentally ordered synthetic filling instead. In this post, we explore the four types...
The holiday season has tiptoed in again — that cosy time of lights, warm drinks, and the annual question that makes my ears stand straight up: what’s the most sustainable...
When our croissant morning turned into a sustainability investigation, we discovered that not all silicone is created equal. After comparing dozens of options, we finally found silicone baking mats that...
When my human went searching for a new face cream, we expected to find softness, glow, and maybe a hint of lavender. What we didn’t expect was how many “luxury”...
This project is still evolving. If you’d like to receive the occasional update as new parts take shape, you can leave your email here.
