Hi, it’s Kasper here 🐾

Every product you find on Future First is carefully selected — not just because it looks or smells nice, but because it meets what we call our FutureFirst Principles.

These principles are our promise to you (and the planet) that everything we recommend supports a kinder, cleaner, and more conscious way of living.

1. 🌿 Honest Ingredients

We look for natural, safe, and transparent formulations — free from unnecessary chemicals like parabens, silicones, or microplastics. Each ingredient should have a clear purpose and a positive story behind it.

2. ✅ Certified or Credible

We give preference to brands with independent certifications. When certification isn’t available, we check for visible sustainability efforts and proven ethical practices.

3. ♻️ Smarter Packaging

Less plastic, more responsibility. We recommend products that use recycled, recyclable, compostable, or refillable packaging — because how it’s wrapped matters just as much as what’s inside.

4. 🐰 Cruelty-Free & Vegan-Friendly

No animal testing, ever. We prioritise vegan-friendly products, and when not fully vegan, we make sure ingredients are responsibly sourced and never tested on animals.

5. 🏭 Produced Close to Home

Whenever possible, we choose products made in Europe to reduce transport emissions and support responsible regional production.

Only when something truly special or innovative comes from farther away do we include it — because sustainability also means celebrating exceptional craftsmanship that can’t be found nearby.

6. 💚 Built to Last

We recommend products that are concentrated, durable, refillable, or designed to minimise waste. Longevity is part of sustainability too.

7. 🤝 Transparent & Accountable

We carefully select brands that are open about where and how they produce, what goes into their products, and who stands behind them — and who demonstrate a real commitment to continuous improvement.

Together, these FutureFirst Principles guide every recommendation we make — helping you discover products that are better for you, for the planet, and for the generations to come.

Because putting the future first isn’t just our name — it’s our way of living. 🌿🐾