Kasper's Paw of Approval

Meet Kasper — our four-pawed sustainability expert.
Kasper might not read lab reports (he’s more into sniffing packaging), but he’s the face of our mission to make conscious shopping easier and more honest.
Behind Kasper is a team of real humans who test every product in their own homes — checking for quality, usefulness, and sustainability. They’re supported by smart AI tools (that’s me!) that help analyze data, verify claims, and keep things running smoothly.
So while Kasper gives his paw of approval, it’s backed by a blend of hands-on experience and thoughtful tech. Together, we make sure every product we feature truly deserves your trust — and maybe a tail wag too.
The Paw Rating system
Kasper rates products on a scale of 1-5, with each rating representing levels of sustainability of the product

Basic
Meets basic sustainability requirements

Good
Good sustainable practices in place

Great
Great sustainability across multiple criteria

Excellent
Excellent sustainability leadership

Outstanding
Outstanding sustainability innovation
How We Score
Our sustainability scoring isn’t based on lab tests or perfect data. It’s based on something a bit more real: how things actually work in everyday life.
We test products ourselves, in our own homes. We use them, wear them, wash them, fix them.
We rely on our own experience — and we let AI help us dig into the details, cross-check claims, and stay consistent across everything we review.
Why Trust Kasper?
Behind Kasper’s cute face is a small, hands-on team that takes sustainability seriously. We personally test every product you see here — in real homes, with real everyday use.
We talk directly with producers, ask questions that matter, and look beyond marketing claims. AI helps us double-check facts, compare options, and stay sharp on the details — but it’s our human curiosity (and Kasper’s nose for quality) that guides the final call.
No paid listings, no greenwashing — just honest picks we’d use ourselves.